Description

The LATTAFA brand is inspired by the word „VERVE” which means passion and energy, this is invariably woven into every fragrance created by the brand. Each LATTAFA fragrance describes the same energy and enthusiasm, proving to be a source of inspiration to display such passion every day. There are many features and characteristics that connect and are individual to a particular fragrance and meaning.

The LATTAFA brand was established in 1982 by Mr. Sheikh Shahid Ahmad as the initial concept was to create high quality perfumes to serve customers in the Middle East. Being a good visionary, the founder quickly succeeded in establishing the brand and making it a truly respected and strong brand to inspire and develop the style of the Arabic tradition in perfumes.
After 2012, LATTAFA created several more brands such as ASDAAF, VURVE, RAVE, which enriched the portfolio and created an even more competitive product, and the perfumes have been launched on the European continent, as well as in the USA, Australia and many other countries in Asia and Africa.